The Impact of Customer Reviews on Live Shopping
Published on Mar 5, 2024
Customer reviews are crucial for online shopping, but their impact is even more significant in live shopping. During a live session, sellers can read reviews in real-time, giving viewers a sense of authenticity.
Real-time testimonials, whether shared by the seller or in the chat, greatly influence other viewers' buying decisions. Reviews can reassure new customers about product quality and encourage them to make a purchase.